[quote=“Authentic_Dad”]Larry, I am by no means stating you should discontinue your efforts with your program. I simply offered my objective opinion about the validity of their efforts to get you to change the name. My subjective opinion is that you lend credibility to their product by naming your own in any way similar to Xactimate.
I’ve said this before but I think it warrants stating it again. I feel the major weakness with your effort is the lack of a standard price list factored for price/cost differences with different market areas. I feel that until your product offers a standardized price list that can be justified by tying it to some credible base, it will not be seen as credible by the vast majority of contractors doing insurance work, by the insurers and perhaps most importantly, by the legal system. I find I win debates most often when there is credible, factual information from which I can support my side. I know you’ll make your argument of marking up Xactimate pricing by 20%, adding O&P, blah, blah, blah and that’s all fine and good. Unfortunately, it is my opinion that should an uninterested 3rd party were to look at that, they would be hard pressed to consider it credible.[/quote]
So, you would say that insurance company mandated “standardized” pricing is justified and tied to some credible base? I doubt it…and that’s my point. Unfortunately however, far to many contractors who do ins work do believe that insurance company mandated estimating program prices are justified, factual and credible. But, you and I and most of the people visiting this forum know better.
Keep in mind that my 3RS Profit MAX program is in two parts. Part 1 is the insurance claims training and certification program that teaches the process in detail based on my years of construction (40) and insurance industry (20) experience. You haven’t read the book so you really can’t offer up on opinion regarding its value and its effectiveness.
Part 2 is the 3RS estimation program that I created as a independent construction contractor free enterprise alternative to insurance company mandated estimation programs. Why don’t all contractors simply create their own alternative? They, as you have, can, but they usually don’t. It only made sense to add the free (no addl charge) and easy to use estimation program to the Profit MAX program to make it complete.
As you know, pricing is different in each part of the country. Any contractor anywhere in the country - with any experience - processing ins claims, knows that the standardized pricing lists mandated by insurance companies are below RTA market values. They are also neither truly factual or credible - in the true sense of those words.
Xactimate calls their pricing middle of the road (MOR). So, let’s say a huge cartel like rating agency does a survey of “any region” USA. In “any region”, RTA top tier contractor price on a particular job is 20,000 and insurance premiums are calculated and charged based on a future amount of $25,000 (that’s how its done) for that $20,000 RTA price job.
An accurate, factual and credible survey by an honest rating agency would show something like this, for example - a correct current RTA price of $20,000 (top), a middle of the road price of $18,000 and a low end price of $16,000. Keep in mind that the insured is paying premiums based on the future value of $25,000 rather than the actual $20,000.
Will some contractors do the job at that $18,000 MOR price and leave $2,000 of the insureds claim dollars (ultimately the contractors dollars) on the ins co table? If they don’t know any better, sure, and some will even do it for less. Should they though if the insured paid premiums (actually overpaid) to cover $20,000 current RTA market value? Never and why would they?
Then again, lets say, based on a rating agency’s survey’s, the insurance companies recommend that, for better profitability, the people who input pricing into their mandated estimating programs lower their pricing - if they want the insurance companies to keep mandating the use of their estimating programs, by kicking out the top pricing - $18,001 to $20,000 and change the top RTA price to $18,000 thereby making the MOR price $16,000. Even though the accurate, factual and credible RTA market value is still, in reality, $20,000, the MOR price, according to the insurance company, is now $4,000 less then the RTA price of $20,000.
Middle of the road (MOR) pricing is meaningless and nonsensical since a rating agency can simply kick out the RTA top tier pricing ($18,001 to $20,000 in the first example) and call $18,000 RTA thereby making their suggested MOR price ($16,000) substantially lower than the previous MOR price of $18,000 as shown in the example above. Although technically “standardized” price lists, they cannot be justified and they are not credible.
Standardize my price lists? How and why? Every contractor in any region knows what their material, labor and overhead costs are. If they intend to make a profit and stay in business, they need to price their work accordingly. Obviously, some have less overhead than others but, still, if the RTA price on an ins job should be $20,000, that, or close to that is what they should charge. Retail estimates based on the budget of HO’s receiving the estimates and paying out of pocket…estimate away. Ins jobs where the pricing has already been calculated? Top RTA dollar.
My ins pricing is arrived at based on what I would price a retail job if there were no other bidders and the job was being paid for by someone other than the HO (like ins jobs). With a contingency contract, that’s how it works. Also considered are the top tier line item prices previously paid by various ins companies on ins jobs. They may argue but as soon as they’ve paid at the highest rate for any line item, that becomes the legitimate going rate and the precedent. Not an exact science and not standardized, but always highly profitable and effective.
I always tell contractors who order my program to seriously study and internalize the material. Having done that, ins adjusters who encounter the more confident and knowledgable 3RS certified contractor are less inclined to play games and more inclined to fully pay their claims knowing there will be ten other less informed contractors that day who they can take advantage of and under pay. The estimating program is just a matter of filling in all the line items at RTA prices then letting the program automatically fill in the proper O&P which is based on 100% of the claim without deducting for roofing, etc. Will they always pay it? Not always, but anyone who learns and follows the 3RS Profit MAX program and uses the estimating program will be dollars ahead - in fact, many thousands of dollars ahead over time.
Sorry for the less than pithy reply…another rainy late fall like day here in Minnesota with not much to do but type away as I wait for the hail to start fallin…