Yellow pages

Well I just recieved my monthly call tracking numbers from 4 of my local phone books. The call counts were a total of 94 calls. I have full page color ads in those books. It runs me about $3500 a month. I know the yellow pages is declining in usage but they still charge like everyone is still using them. So, basically it came out to approximately $40 a call. July is one of our busiest months so only wonder what the off months calls will add up to. I’m thinking of using my phone book budget on increasing our google and Seo. ads. What are your thoughts?

Well, I guess $40.00 per call is OK IF you got all 94 jobs. If not, that cost went up.

As for the question, I have no idea for sure, but I’d work on SEO.

[quote=“tinner666”]Well, I guess $40.00 per call is OK IF you got all 94 jobs. If not, that cost went up.

As for the question, I have no idea for sure, but I’d work on SEO.[/quote]

For Sure, investing time in SEO is the way forward, had my fingers burnt by YP

Why not try Craigslist or Google Citations. Some have really good luck on them. :slight_smile: